- Tytuł:
- Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms.
- Autorzy:
- Źródło:
- Journal of Marketing. Sep2018, Vol. 82 Issue 5, p106-124. 19p. 3 Diagrams, 11 Charts, 1 Graph.
- Czasopismo naukowe