- Tytuł:
- How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits.
- Autorzy:
- Źródło:
- Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p379-400. 22p. 4 Diagrams, 3 Charts, 3 Graphs.
- Czasopismo naukowe