Information

Dear user, the application need JavaScript support. Please enable JavaScript in your browser.

You are browsing as a GUEST
Title of the item:

The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities.

Title :
The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities.
Authors :
Cestare, Toni Ann
Ray, Ipshita
Show more
Source :
Journal of Marketing Development & Competitiveness. 2019, Vol. 13 Issue 4, p10-17. 17p.
Academic Journal

We use cookies to help identify your computer so we can tailor your user experience, track shopping basket contents and remember where you are in the order process.