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Title of the item:

Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method.

Title :
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method.
Authors :
Cho, Sungho (AUTHOR)
Lee, J. Lucy (AUTHOR)
Won, June (AUTHOR)
Lee, Jong Kwan (Jake) (AUTHOR)
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Source :
Journal of Sport Management. 2020, Vol. 34 Issue 3, p189-200. 12p. 1 Color Photograph, 3 Charts.
Academic Journal
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