- Tytuł:
- Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects.
- Autorzy:
- Źródło:
- Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p262-268. 7p. 2 Black and White Photographs, 1 Chart, 1 Graph.
- Czasopismo naukowe