- Tytuł:
- Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.
- Autorzy:
- Źródło:
- Journal of Marketing Research (JMR). Feb1985, Vol. 22 Issue 1, p1-19. 19p. 4 Diagrams, 1 Chart, 6 Graphs.
- Czasopismo naukowe