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Tytuł pozycji:

Meeting the challenge of corporate entrepreneurship.

Tytuł:
Meeting the challenge of corporate entrepreneurship.
Autorzy:
Garvin DA; Harvard Business School, Boston, USA. />Levesque LC
Źródło:
Harvard business review [Harv Bus Rev] 2006 Oct; Vol. 84 (10), pp. 102-12, 150.
Typ publikacji:
Journal Article
Język:
English
Imprint Name(s):
Original Publication: Boston, MA : Harvard Business School Pub.,
MeSH Terms:
Entrepreneurship*
Commerce/*organization & administration
Humans ; Organizational Innovation ; United States
Entry Date(s):
Date Created: 20061017 Date Completed: 20061128 Latest Revision: 20061016
Update Code:
20240104
PMID:
17040043
Czasopismo naukowe
To be competitive, companies must grow innovative new businesses. Corporate entrepreneurship, however, isn't easy. New ventures face innumerable barriers and seldom mesh smoothly with well-established systems, processes, and cultures. Nonetheless, success requires a balance of old and new organizational traits-and unless companies keep those opposing forces in equilibrium, their new businesses will flounder. The authors describe the challenges companies face when they pursue new businesses, as well as the usual problematic responses to those challenges. Such companies, they say, must perform three balancing acts: Develop strategy by trial and error, which includes narrowing potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture. Find the best combination of old and new operational processes by staffing new ventures with "mature turks", changing veterans' thinking, knowing which capabilities to develop and which to acquire, and having old and new businesses share responsibility for operating decisions. Strike the right balance of integration and autonomy by assigning both corporate and operating sponsors to new ventures, establishing criteria for handoffs to existing divisions, and using creative organizational structures. The authors provide a detailed look at IBM's Emerging Business Opportunity system, which manages all these balancing acts simultaneously.
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