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Tytuł:
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The health-economy trade-off during the Covid-19 pandemic: Communication matters.
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Autorzy:
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Carrieri V; Department of Law, Economics and Sociology, 'Magna Graecia' University, Catanzaro, Italy.; RWI-Leibniz Institute for Economic Research &Leibniz Science Campus Ruhr, Essen, Germany.; IZA, Bonn, Germany.
De Paola M; IZA, Bonn, Germany.; Department of Economics, Statistics and Finance 'Giovanni Anania', University of Calabria, Rende, Italy.
Gioia F; Department of Law 'Cesare Beccaria', University of Milan, Milan, Italy.
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Źródło:
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PloS one [PLoS One] 2021 Sep 13; Vol. 16 (9), pp. e0256103. Date of Electronic Publication: 2021 Sep 13 (Print Publication: 2021).
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Typ publikacji:
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Journal Article; Research Support, Non-U.S. Gov't
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Język:
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English
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Imprint Name(s):
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Original Publication: San Francisco, CA : Public Library of Science
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MeSH Terms:
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Costs and Cost Analysis*
Persuasive Communication*
COVID-19/*psychology
Communicable Disease Control/*economics
Attitude ; COVID-19/economics ; COVID-19/prevention & control ; Decision Making ; Health Education/methods ; Humans
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References:
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Entry Date(s):
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Date Created: 20210913 Date Completed: 20210923 Latest Revision: 20231107
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Update Code:
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20240105
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PubMed Central ID:
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PMC8437286
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DOI:
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10.1371/journal.pone.0256103
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PMID:
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34516549
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How do people balance concerns for general health and economic outcomes during a pandemic? And, how does the communication of this trade-off affect individual preferences? We address these questions using a field experiment involving around 2000 students enrolled in a large university in Italy. We design four treatments where the trade-off is communicated using different combinations of a positive framing that focuses on protective strategies and a negative framing which refers to potential costs. We find that positive framing on the health side induces students to give greater relevance to the health dimension. The effect is sizeable and highly effective among many different audiences, especially females. Importantly, this triggers a higher level of intention to adhere to social distancing and precautionary behaviors. Moreover, irrespective of the framing, we find a large heterogeneity in students' preferences over the trade-off. Economics students and students who have directly experienced the economic impact of the pandemic are found to give greater value to economic outcomes.
Competing Interests: The authors have declared that no competing interests exist.