Music Scenes and Self Branding (Nashville and Austin).

The article looks at the music scences and self branding in Nashville, Tennessee and Austin, Texas. Four-pronged, analytic matrix strength of musical heritage, originality, innovation, and branding was used to for the analysis of the music scenes in the cities. Weaknesses that could affect the long term sustainability of Nashville and Austin as influential music scenes are noted, along with the quest of the two small cities for local identity and music brand.