After the Great Recession, the American Enterprise Institute, a Washington think tank, needed to compete even harder for every dollar. Arthur C. Brooks and his colleagues set out to demonstrate its true impact to a generation of data-savvy philanthropists. AEI’s output is pretty straightforward: books, research articles, op-eds, media appearances, and so on. Determining its impact meant measuring its competitive standing in the marketplace of ideas. Brooks describes two of the metrics AEI uses: how many op-eds its scholars publish in prominent newspapers and how often those scholars are called by Congress to give testimony. Measured against its four leading competitors, AEI can claim 36% of op-eds over the period 2015–2017 and the most testimonies (by a wide margin) in the years 2009–2017. [ABSTRACT FROM AUTHOR]
Copyright 2018 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)
Zaloguj się, aby uzyskać dostęp do pełnego tekstu.