We used the Lesser Prairie-Chicken Initiative (LPCI) as a case study to explore the characteristics and motivations of private landowners who were willing or unwilling to enroll in a nearly decade-long program to protect the lesser prairie-chicken ( I Tympanuchus pallidicinctus i ). Program managers may be able to increase participation through increased outreach to landowners and NRCS staff training that focuses on communicating the benefits of the LPCI to landowners. The LPCI was launched in 2010 by the Natural Resources Conservation Service (NRCS) to help ranchers and farmers voluntarily enhance habitat and prevent an ESA listing while also aligning with ranching and agricultural operations (LPCI, [5]). The majority of species at risk of being listed under the United States (U.S.) Endangered Species Act (ESA) relies on habitat located on privately owned land (Turner & Rylander, [8]). [Extracted from the article]
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