Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and the individualized products and services they offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which e-commerce platforms can provide collaborative packages to vendors. E-vendor relationship management (eVRM) should then be developed to identify, attract, retain, and develop existing and new vendors so that groups of loyal vendors can be managed. However, eVRM in e-commerce is an area that has received less attention. This paper proposes an adaptive e-vendor relationship-management system (AVRMS) to provide decision-making support for the formulation of vendor management strategies. The contribution of this study is that it addresses the missing link of platform-vendor relationship management in global e-commerce environments, while integrating data-driven approaches and artificial intelligence techniques to generate a new synergy for the facilitation of eVRM. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Global Information Management is the property of IGI Global, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)