Dear user, the application need JavaScript support. Please enable JavaScript in your browser.

You are browsing as a GUEST
Title of the item:

علل و پيامدهاي ائتلاف برندهاي زعفران صادراتی ايران. (Arabic)

Title :
علل و پيامدهاي ائتلاف برندهاي زعفران صادراتی ايران. (Arabic)
Authors :
لطفی, رضا
عالی, صمد
محمودزاده, مرتضی
فاریابی, محمد
Show more
Alternate Title :
Causes and Consequences of Coalition of Iranian export Saffron Brands. (English)
Source :
Saffron Agronomy & Technology; Summer2021, Vol. 9 Issue 2, p209-224, 16p
Abstract (English) :
Iran is the largest producer and exporter of saffron in the world. However, Iran's share of the global market for this national strategic product has declined in recent years. Currently, Iranian saffron export brands do not have a good competitive position compared to brands in other countries, which are mainly importers of Iranian saffron. According to most experts, one of the main reasons for this is the lack of attention to branding of Iranian export saffron in both theoretical and practical fields. The present study is aimed to identify the causes and consequences of the core phenomenon of the Iranian saffron export branding model. The data collection tool in the present research study is in-depth semi-structured interviews, and the statistical population in this study consists of members of the Khorasan Razavi Saffron Exporters Union. The purposive sampling method was used initially, and theoretical sampling was used during the research process, and sampling continued until the theoretical saturation was reached. The Grounded Theory approach and three open, axial and selective coding steps were performed for data analysis. The results showed that the "Iranian Saffron Export Brands Coalition" category is the Core phenomenon of this model. The coalition causes include four categories: self-sanction, macro decision-making system, Iranian saffron industry disease, and self-harm of exporters and its consequences, including three categories of synergy in branding, stabilization, and value creation. The achievements of the present study can be used as an indigenous model in the decision-making of all stakeholders and policymakers of the Iranian saffron industry in terms of maintaining and developing the competitive position of Iranian saffron and saffron export brands. [ABSTRACT FROM AUTHOR]
Academic Journal
Copyright of Saffron Agronomy & Technology is the property of Torbat-e-Heydarie University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

We use cookies to help identify your computer so we can tailor your user experience, track shopping basket contents and remember where you are in the order process.