ROUGH SEAS.

The article discusses the recreational boating business. Times are tough in the recreational boat business. Yachts sell well, but industry research shows that 70% of Americans could not care less about boating. Time for a rescue mission, says the National Marine Manufacturers Association, which is launching a $50 million image campaign paid for by boat- and enginemakers. One television spot features a family ambling through a supermarket only to be enticed by a pontoon boat floating in water. Association President Thomas Dammrich says he wants to do for boats what a recent campaign did for recreational vehicles--make them seem like the family car.