-
Tytuł:
-
Communicating HIV and AIDS, What Works? A Report on the Impact Evaluation of Soul City's Fourth Series.
-
Autorzy:
-
Goldstein, Susan
Usdin, Shereen
Scheepers, Esca
Japhet, Garth
-
Temat:
-
MEDICAL communication
MEDICINE information services
HIV
AIDS
COMMUNICABLE diseases
HEALTH promotion
PREVENTIVE health services
-
Źródło:
-
Journal of Health Communication; Jul/Aug2005, Vol. 10 Issue 5, p465-483, 19p, 2 Diagrams, 6 Charts
-
Terminy geograficzne:
-
SOUTH Africa
-
This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national survey and a national qualitative study. In the before and after survey change was measured and then multiple regression analysis was performed to assess the variables associated with the change. The qualitative study consisted of focus group discussions, which were analysed thematically. The studies show that there are numerous instances of community change and how the change is mediated at the community level. The studies also describe the change at a number of levels of the described behaviour change model for individuals. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Health Communication is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)