Coming to you direct. (cover story)

Discusses an advertising campaign by the American Psychiatric Association and others to promote awareness of social phobia and the drug treatments available. Funding by pharmaceutical giant SmithKline Beecham, the developer of Paxil, a new selective serotonin reuptake inhibitor (SSRI) that can be used to treat social phobia; Question of the motives of the company, altruism or profit; Problems with the direct-to-consumer advertising.