This article reports that last year John Lippincott, president of the Council for Advancement and Support of Education, predicted that at least one college would kick off a $5-billion campaign sometime in 2005. It didn't happen. Although he's not willing to make the same mistake twice, Lippincott still believes that such an ambitious campaign is in the realm of possibility for 2006. To be sure, some big campaigns are already in progress, like the $2.5-billion drive at the University of Michigan at Ann Arbor. The University of Virginia is expected to announce a $3-billion campaign in 2006, an effort that has been not-so-quietly under way for more than a year now. In the 2004 fiscal year, donations to colleges increased by 3.2 percent, which was the first increase since 2001, and Lippincott believes that the increase in donations for 2005 and 2006 will probably hover somewhere in the 5-percent range.
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