The article focuses on efforts of two-year community colleges in the U.S. to raise money. The colleges have been raising money for more than a decade, namely from corporate donors and a small number of individuals, and while a few institutions have seen their efforts pay off, many are still struggling to attract the donor rolls that four-year colleges have. Even so, John Lippincott, president of the Council for Advancement and Support of Education, says that community colleges are poised for big windfalls in the years to come. The Council for Aid to Education, for instance, estimates from an annual survey that community-college fund raising accounts for less than one-half of one percent of all private funds donated to colleges, although two-year institutions enroll 46 percent of all undergraduate college students. The learning curve facing most two-year institutions is steep. While many have become adept at forming sometimes lucrative partnerships with local businesses to train employees, few community colleges keep databases of their alumni, employ full-time staff members dedicated solely to annual funds or securing major private donations, or have ever conducted a full-scale capital campaign.
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