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Tytuł pozycji:

Impact of Customizability Technology on Political Polarization.

Tytuł :
Impact of Customizability Technology on Political Polarization.
Autorzy :
Dylko, Ivan
Dolgov, Igor
Hoffman, William
Eckhart, Nicholas
Molina, Maria
Aaziz, Omar
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Temat :
CUSTOMIZATION
POLARIZATION (Social sciences)
POLITICAL attitudes
SELECTIVE exposure
DELIBERATIVE democracy
Źródło :
Conference Papers -- International Communication Association; 2017, p1-39, 39p
Konferencja
We examined relationships among presence of customizability technology (also known as tailoring or personalization), political selective exposure, and political attitude polarization. Our experiment showed that selective exposure mediated the relationship between customizability technology presence and political attitude polarization. We also found that user-driven customizability (technology that enables users to modify their information environment) weakened the relationship between system-driven customizability (technology that modifies users' information environment unobtrusively, without active involvement of the users) and political selective exposure. This research contributes to a better understanding of how important characteristics of today's communication environment influence political selective exposure and political attitude polarization. [ABSTRACT FROM AUTHOR]
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