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Tytuł pozycji:

Social media impact in the Match: A survey of current trends in the United States

Tytuł:
Social media impact in the Match: A survey of current trends in the United States
Autorzy:
Thomas N. Steele
Laura Galarza-Paez
Gabriela Aguilo-Seara
Lisa R. David
Temat:
surgery, plastic
social media
internship and residency
education, medical, graduate
Surgery
RD1-811
Źródło:
Archives of Plastic Surgery, Vol 48, Iss 01, Pp 107-113 (2021)
Wydawca:
Thieme Medical Publishers, Inc., 2021.
Rok publikacji:
2021
Kolekcja:
LCC:Surgery
Typ dokumentu:
article
Opis pliku:
electronic resource
Język:
English
ISSN:
2234-6163
2234-6171
Relacje:
https://doaj.org/toc/2234-6163; https://doaj.org/toc/2234-6171
DOI:
10.5999/aps.2020.00836
Dostęp URL:
https://doaj.org/article/1b362537efd54682aa1e66687c2bd43e  Link otwiera się w nowym oknie
Numer akcesji:
edsdoj.1b362537efd54682aa1e66687c2bd43e
Czasopismo naukowe
Background Applicants to integrated plastic and reconstructive surgery (PRS) residency in the United States spend exorbitant amounts of time and money throughout the interview process. Outside of first-hand experience through a visiting rotation, applicants utilize various resources in learning about a program. Today’s applicants are “Millennials,” the demographic cohort raised during the information age and proficient with digital technology. The authors evaluated whether programs have a presence on social media, and whether applicants are following these accounts. Methods An online survey was sent to applicants to a single integrated plastic surgery program evaluating basic demographics, social media utilization, and sources of information accessed throughout the residency application process. A manual search of popular social media platforms (Instagram, Facebook, and Twitter) was performed in October 2019. Accounts affiliated with integrated PRS programs were identified and analyzed. Results Eighty-four of 222 applicants (37.8%) completed the survey. Ninety-six percent of applicants were within the Millennial demographic. Ninety-six percent of applicants had some form of social media presence, with Facebook (90%) and Instagram (87%) being the most popular platforms. Seventy-three percent of applicants reported following a PRS residency social media account. As of October 2019, 59 integrated residency programs (73%) have active Instagram accounts. Conclusions Applicants still rely on the program website when researching potential residencies, but social media is being rapidly adopted by programs. Program social media accounts should be used as a dynamic form of communication to better inform applicants of program strengths and weaknesses.

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