The article highlights the existence of a non-deliberate strategic approach in the process of urban transformation and development of Timisoara city, in its imperial period, strategic approach practiced by the city magistracy. As a way of treating the subject, we used multidisciplinary analysis of the historical contexts in holistic optics (urban analysis, community analysis, territorial organization analysis, etc.). Deconstructing the historical language (Derrida, 2009, 29-70) and the related concepts, in order to theorize, from a strategic point of view, the reality unexplored so far, namely the strategic valences (Koselleck, 2009, p 42) of magistrate activity of Timisoara during 1716-1776. The practice of this research methodology helps us confirm the strategic character of urban transformation development and to make intelligible the evolution of europeanness of the city in the period mentioned.