TRANSFIGURATION OF MORAL VALUES FOUNDATIONS IN CONTEMPORARY SOCIETIES

The article deals with changing processes in moral values foundations and trends in contemporary societies, focusing on their current state and specific features often referred to as postmodern. These processes include such phenomenon as divergence between morality and ethics, where the latter comes into conflict with traditional moral standards in professional communities. New behavioural patterns and goals overpass the boundaries of the earlier established norms and customs. Normative morality is replaced by ethos of certain communities, “tribes” and gender groups. Prominent proponents of the postmodern sociological theory (J. Baudrillard, Z. Bauman, S. Lash, M. Maffesoli) emphasize on the factor of relativity in ideological orientations, which can lead to “values chaos”, where rationalization of social relations, sociality, and progress are substituted by sensual irrationality, individualization, ingress, etc. New research is required to define new human values hierarchy (or transfiguration) of contemporary societies. These tendencies are relevant to present-day Ukrainian society in terms of its processes and specific features such as “hybrid” morality, migration, domestic culture, and youth subcultures, etc.