The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception

The purpose of the study is to explore the perception of public relations among business managers and find out importance of public relations for business. Moreover, this study examines effect of public relations on financial performance. A sample of data was collected among 115 companies managers in an Organized Industrial Zone District. Structural Equation Modeling (SEM) and ANOVA are used to analyze data. According to the results generally managers use public relations term instead of customer relations. There is a positive correlation between pay attention to public relation and popularity of business. Additionally, result of the study suggest that public relations effects to financial performance of companies positively. Finally, the study has practical implications for policy makers and business managers in terms of the role of public relations to communicate with stakeholders.