Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

Tytuł pozycji:

Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial

Tytuł:
Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial
Autorzy:
Vandormael, Alain
Adam, Maya
Hachaturyan, Violetta
Greuel, Merlin
Favaretti, Caterina
Gates, Jennifer
Baernighausen, Till
Temat:
Medicine
Computer applications to medicine. Medical informatics
R858-859.7
Źródło:
JMIR Research Protocols, Vol 10, Iss 5, p e25343 (2021)
Wydawca:
JMIR Publications, 2021.
Rok publikacji:
2021
Kolekcja:
LCC:Medicine
LCC:Computer applications to medicine. Medical informatics
Typ dokumentu:
article
Opis pliku:
electronic resource
Język:
English
ISSN:
1929-0748
Relacje:
https://www.researchprotocols.org/2021/5/e25343; https://doaj.org/toc/1929-0748
DOI:
10.2196/25343
Dostęp URL:
https://doaj.org/article/be45e1593a32404191cbf0544a89d041  Link otwiera się w nowym oknie
Numer akcesji:
edsdoj.be45e1593a32404191cbf0544a89d041
Czasopismo naukowe
BackgroundEntertainment-education media can be an effective strategy for influencing health behaviors. To improve entertainment-education effectiveness, we seek to investigate whether the social authority of a person delivering a health message arouses the motivation to reject that message—a phenomenon known as reactance. ObjectiveIn this study, using a short animated video, we aim to measure reactance to a sugar reduction message narrated by a child (low social authority), the child’s mother (equivalent social authority to the target audience), and a family physician (high social authority). The aims of the study are to determine the effect of the narrator’s perceived social authority on reactance to the sugar reduction message, establish the effectiveness of the video in improving behavioral intent to reduce the intake of added sugars, and quantify participants’ interest in watching the entertainment-education intervention video. MethodsThis is a parallel group, randomized controlled trial comparing an intervention video narrated by a low, equivalent, or high social authority against a content placebo video and a placebo video. Using a web-based recruitment platform, we plan to enroll 4000 participants aged between 18 and 59 years who speak English and reside in the United Kingdom. The primary end points will include measures of the antecedents to reactance (proneness to reactance and threat level of the message), its components (anger and negative cognition), and attitudinal and behavioral intent toward sugar intake. We will measure behavioral intent using list experiments. Participants randomized to the placebo videos will be given a choice to watch one of the sugar-intervention videos at the end of the study to assess participant engagement with the entertainment-education video. ResultsThe study was approved by the ethics committee of Heidelberg University on March 18, 2020 (S-088/2020). Participant recruitment and data collection were completed in December 2020. The data analysis was completed in April 2021, and the final results are planned to be published by August 2021. ConclusionsIn this trial, we will use several randomization procedures, list experimentation methods, and new web-based technologies to investigate the effect of perceived social authority on reactance to a message about reducing sugar intake. Our results will inform the design of future entertainment-education videos for public health promotion needs. Trial RegistrationGerman Clinical Trials Registry DRKS00022340: https://www.drks.de/drks_web/navigate.do?navigationId=trial.HTML&TRIAL_ID=DRKS00022340. International Registered Report Identifier (IRRID)DERR1-10.2196/25343

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies