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Title of the item:

Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test

Title :
Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test
Authors :
Lambe, C. Jay
Spekman, Robert E.
Hunt, Shelby D.
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Source :
Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. March 2002 30(2):141-158
Academic Journal

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