A Semantic and Rhetorical Study of Manipulation in Two English and Arabic Political Speeches

Manipulation is a discursive phenomenon used by speakers to affect the thoughts ( and indirectly the actions) of the recipients. This study is concerned with manipulation in two political speeches; one in English delivered by the American President Donald J. Trump, while the other in Arabic delivered by the Iraqi President Barham Salih to be the study's data. Each one of these two speeches is divided into serial-numbered extracts( henceforth Ext.). The study aims at investigating the semantic and rhetorical devices utilized as manipulation strategies in these speeches. To this end, the qualitative and quantitative methods of analysis will be followed in this study. The significance of the study stems from how the ideological dimension based on bettering off the speaker's image and derogating others' image plays a vital role in the political speeches. This study draws on Van Dijk's ideological approach to Critical Discourse Analysis (CDA) of political discourse, and accordingly, it is adopted as a model. Results revealed that both speakers use lexicalization, a list of three, repetition, and citing as effective techniques in their two speeches to affect their recipients' minds. The study concluded that the ideological framework of "positive self-presentation" and "negative other-presentation" is the central umbrella under which manipulation can exist and work freely. The findings might help linguists and political analysts to understand how politicians use the linguistic features in their discourse to affect the audience's thoughts and behaviors manipulatively.