The Transfer of 'Sesame Street' to Latin America.

Szczegóły
Abstrakt

Tytuł:: The Transfer of 'Sesame Street' to Latin America.
Autorzy:: Mayo, John K.
Deskryptory:: Childrens Television
Educational Television
Formative Evaluation
Marketing
Preschool Education
Program Evaluation
Programing (Broadcast)
Technology Transfer
Television Viewing
Język:: English
Źródło:: Communication Research: An International Quarterly. Apr 1984 11(2):259-280.
Recenzowane naukowo:: Y
Page Count:: 22
Data publikacji:: 1984
Typ dokumentu:: Reports - Evaluative
Journal Articles
Data wpisu:: 1984
Numer akcesji:: EJ299347
: Raport

Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)

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