IF YOU (LET THEM) BUILT IT, THEY WILL COME.

The article discusses how some U.S. companies benefit from allowing their customers to build products. Topics discussed include increased customer loyalty, the development of personal relations between the business and customers, and the do-it-yourself (DIY) event being hosted by Maine-based Thos. Moser Cabinetmakers. Also mentioned are other companies allowing DIY activities for customers including Grain Surfboards, bicycle marker 718 Cyclery, and racecars and motorcycle firm Local Motors.