WHY CASPER CAN'T REST.

The article provides information on growth of mattress firm Casper and challenges faced by its cofounders to bring further development. Topics discussed include views of Gabriel Flateman, chief technical officer and cofounder of Casper on the same; consolidation of manufacturers and retailers working in mattress business; and establishing sale on electronic commerce platform. It further explains sleep as an optimizable category in lifestyle, business enhancement through retail operations, and approach to customers.