Why not accounting and finance: An African American perspective.

The authors investigated the role of influence factors and information sources why African Americans choose or do not choose a career in accounting or finance. The most important factor was career-based occupational growth. Students were more deeply influenced by information on the university's website than any other media source. The findings will provide useful insights for the university's administrators, and accounting and finance professional bodies in formulating strategies to promote accounting and finance careers. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Education for Business is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)