'WE'RE CLOSE, BUT NOT THERE YET'.

The article presents an interview with four music industry executives including Kurt Alexander of iHeartRadio, Carl Chery of Spotify, Jennifer Drake of Sony, and Erica Grayson of the Society of Composers, Authors and Music Publishers of Canada. They describe the current relationship between the rap industry and the Grammys/Recording Academy. They also discuss the evolution of rap from trend to genre and their favorite moments in hip-hop.