'WE NEED OUR PROPER RESPECT'.

The article presents an interview with Jeff Robinson, founder and chief executive officer (CEO) of MBK Entertainment and manager of American rhythm and blues (R&B) singer and songwriter H.E.R. Among the issues they discussed include the current state of R&B amidst the growth of rap on steaming services, the release model that Robinson adopted for H.E.R. to cut through the mainstream, and discussions of another Lights on Festival in 2020 as H.E.R. finishes her debut album.