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Tytuł:
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THE BIG HEINIE.
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Autorzy:
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MENAND, LOUIS
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Temat:
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SPORTS business
PROFESSIONAL sports
MCCORMACK, Mark
WALSH, Christy
SPORTS agents
RUTH, Babe, 1895-1948
GEHRIG, Lou, 1903-1941
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Źródło:
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New Yorker. 6/1/2020, Vol. 96 Issue 15, p54-59. 6p. 1 Black and White Photograph, 3 Cartoon or Caricatures.
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The article explores the rise of sports as a big business in the U.S. Topics covered include how the founding by Mark McCormack of the International Management Group in 1960 was the start of the handling of athletes as human capital, the success of Christy Walsh as the first sports agent, and how Babe Ruth and Lou Gehrig brought stardom to American baseball.
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