PRESCRIPTION for SUCCESS.

The article offers information on how business owners were still optimistic when COVID-19 has started its relentless march from opposite ends of the country to eventually coat the nation. Topics inlcude the cases rising higher every week and the death toll in the U.S. creeping toward triple digits, the views of Bill Day, vice president with the market research firm Magid, on the same, and the publishers need to think about it as a local problem for advertisers to do business with them.