TikTok in the Age of Quarantine.

Tytuł:: TikTok in the Age of Quarantine.
Autorzy:: Zukin, Meg
Temat:: SOCIAL media mobile apps
ONLINE social networks
QUARANTINE
COVID-19 pandemic
CORPORATE sponsorship
Źródło:: Variety. 8/5/2020, Vol. 349 Issue 1, p46-49. 4p. 14 Color Photographs.
: Periodyk

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The article focuses on the Chinese video-sharing social networking service TikTok which has become the platform of choice during quarantine. Among the TikTok stars that have signed up for lucrative sponsorship deals are Brooke Averick, Sarah Lugor, and Tre Clements. The inability of the influencers to fully cash in on their perks is cited as one of the downsides of TikTok success amid the coronavirus pandemic.

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