In 2007, serial entrepreneur Matt O'Hayer was at a crossroads. O'Hayer traveled to northern Indo nesia for a diving trip with an old friend, Whole Foods co-founder and CEO John Mackey (who is featured in Inc.'s Founders Project on page 34), mulling his next move. In 2019, Pace and a son with the farming bug invested $400,000 to build a Vital Farms-approved chicken operation on their family land, plus another $250,000 in equipment and $100,000 for 20,000 hens. [Extracted from the article]
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