This study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip experience (after trip). The results indicate that digital information quality has direct impact on tourist experience in the pre-trip and during-trip stage and indirect impact to post-trip. This study contributes to the body of knowledge by identifying the important attributes of digital information quality, which influence tourists' three stages of experience. It helps destination planners to create a better digital marketing strategy to attract more tourists. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Quality Assurance in Hospitality & Tourism is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
