Tips for successful press conferences in a virtual world.

The article offers tips for successful press conferences in a virtual world. Topics discussed include every seasoned public relations professional knows, press conference walk- through are vital for a smooth event; and recording the announcement allows it to be posted on YouTube for more organic content and more views; and those media members who could not make it can still watch it and get all the details as if they were there live, while also clipping audio and video to use for their story.