AI LIKELY TO COMPLEMENT PREDICTIVE ANALYTICS: The discipline of predictive analytics is likely to increase in importance as it is complemented by artificial intelligence. NHS and National Express case studies prove the point.

The article focuses on discipline of predictive analytics is likely to increase in importance as it is complemented by artificial intelligence and National Express case studies prove the point. Topics include the adoption of predictive analytics is still relatively low and the technology is maturing, while the take-up of prescriptive tools, and the survey found that 91% of business decisions are made with a lack of supporting data but are based on human experience and gut feeling.