HOW TO SAVE AMERICA'S BIGGEST MUSEUMS: A MANIFESTO.

The article presents a five-point plan on how the largest and oldest museums in the U.S. such as the Metropolitan Museum of Art and the Museum of Fine Arts that are closed by the coronavirus pandemic in 2020, might redefine their roles, rewrite their histories and thrive for the coming 150 years. Topics covered include the need for museums to rethink their branding to retain their credibility, and the significance for museums to address the conflict between aesthetics and ethics.