- Tytuł:
- Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.
- Autorzy:
- Temat:
-
COMMUNITIES of practice
MARKETING
COVID-19 pandemic
DECISION making
ORGANIZATIONAL performance
CRISES
MARKETING executives
OLDERautomobile drivers - Źródło:
- Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1800-1832, 33p
Czasopismo naukowe