- Tytuł:
-
When Connection Turns to
Anger : How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media. - Autorzy:
- Temat:
-
CONSUMER attitudes
SOCIAL media
BRAND name productsANGER
CUSTOMER relations
CRISES
PRONOUNS (Grammar) - Źródło:
- Journal of Consumer Research; Feb2024, Vol. 50 Issue 5, p907-922, 16p
- Recenzje i produkty:
- FACEBOOK (Web resource)
Czasopismo naukowe