Information

Dear user, the application need JavaScript support. Please enable JavaScript in your browser.

English (EN)·Polski (PL)·Ukraiński (UK)
Go to the home page of the library Uniwersytet Ekonomiczny we Wrocławiu Link opens in a new window Library logo Prolib Integro - home pageUniwersytet Ekonomiczny we Wrocławiu

You search for a phrase ""BRANDING \(Marketing\)"" according to the criterion: Subject Terms

  Filters
Align
Showing 1-20 from 14891 results
Title:
Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges.
Authors:
Himelboim, Itai
Maslowska, Ewa
Araujo, Theo
Show more
Subject Terms:
BRANDING (Marketing)
CLUSTER analysis (Statistics)
IMAGE analysis
COMPUTER vision
BRAND communities
SENTIMENT analysis
SOCIAL media
Source:
Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p296-306, 11p
Company/Entity:
SIERRA Club
BARCLAYS PLC
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching.
Authors:
Moorman, Christine
Sorescu, Alina
Tavassoli, Nader T.
Show more
Subject Terms:
BRAND differentiation
LABOR market
EMPLOYEES
BRAND equity
BRAND name products
BRANDING (Marketing)
CONSUMER expertise
CONSUMER behavior
BARGAINING power
Source:
Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p204-224, 21p
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
Dual Branding by National Brand Manufacturers: Drivers and Outcomes.
Authors:
Ma, Yu
Ailawadi, Kusum L.
Martos-Partal, Mercedes
González-Benito, Óscar
Show more
Subject Terms:
HOUSE brands
MANUFACTURED products
BRANDING (Marketing)
GROCERY industry
PHYSICAL distribution of goods
RETAIL industry suppliers
MARKET share
PRICING
Source:
Journal of Marketing; May2024, Vol. 88 Issue 3, p69-87, 19p
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
The effective nature of projective techniques in political brand image research.
Authors:
Khan, Dawood
Pich, Christopher
Spry, Louise
Show more
Subject Terms:
PROJECTIVE techniques
POLITICAL image
BRANDING (Marketing)
HOUSE brands
FOCUS groups
BRAND image
Source:
International Journal of Market Research; Jan2024, Vol. 66 Issue 1, p115-148, 34p
Geographic Terms:
PAKISTAN
KARACHI (Pakistan)
LAHORE (Pakistan)
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships.
Authors:
Beeler, Lisa
Rouziou, Maria
Gyomlai, Moumita Das
Show more
Subject Terms:
BRANDING (Marketing)
BRAND identification
CONSUMER psychology
BRAND name products
SOCIAL network analysis
Source:
Journal of Personal Selling & Sales Management; Dec2023, Vol. 43 Issue 4, p270-288, 19p
Academic Journal
Full Text  Link opens in a new windowDetails
Title:
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.
Authors:
Bergner, Anouk S
Hildebrand, Christian
Häubl, Gerald
Show more
Subject Terms:
CHATBOTS
ARTIFICIAL intelligence
BRAND choice
CONSUMER preferences
TURN-taking (Communication)
COMMUNICATION & technology
NATURAL language processing
BRANDING (Marketing)
Source:
Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p742-764, 23p
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.
Authors:
Peng, Chenming
Bijmolt, Tammo H.A.
Völckner, Franziska
Zhao, Hong
Show more
Subject Terms:
BRAND extension
BRAND equity
BRANDING (Marketing)
MARKETING
MARKETING strategy
BUSINESS expansion
PARENT companies
INFORMATION theory in economics
Source:
Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
The CEO of Gérard Bertrand Group on Turning a Family Wine Business into a Global Brand.
Authors:
Bertrand, Gérard
Show more
Subject Terms:
ORGANIC wines
BRANDING (Marketing)
ORGANIC viticulture
FRENCH wines
Source:
Harvard Business Review; Jan/Feb2024, Vol. 102 Issue 1, p34-39, 6p, 4 Color Photographs, 1 Black and White Photograph
Geographic Terms:
LANGUEDOC (France)
Company/Entity:
GERARD Bertrand (Company)
People:
BERTRAND, Gerard
Periodical
Full Text  Link opens in a new window Full TextDetails
Title:
Distilling Authenticity: Materiality and Narratives in Canadian Distilleries' Authenticity Work.
Authors:
Voronov, Maxim
Foster, William M.
Patriotta, Gerardo
Weber, Klaus
Show more
Subject Terms:
DISTILLING industries
AUTHENTICITY (Philosophy)
CONSUMER attitudes
CORPORATE culture
BRANDING (Marketing)
NARRATIVES
Source:
Academy of Management Journal; Oct2023, Vol. 66 Issue 5, p1438-1468, 31p, 7 Charts
Geographic Terms:
CANADA
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Title:
Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
Authors:
Affonso, Felipe M.
Janiszewski, Chris
Show more
Subject Terms:
VISUAL marketing
BRANDING (Marketing)
LOGOS (Symbols)
PRODUCT design
MARKETING
PRODUCT positioning
HEDONISTIC consumption
Source:
Journal of Marketing; Sep2023, Vol. 87 Issue 5, p736-754, 19p, 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs
Academic Journal
Full Text  Link opens in a new window Full TextDetails
Showing 1-20 from 14891 results

We use cookies to help identify your computer so we can tailor your user experience, track shopping basket contents and remember where you are in the order process.