- Tytuł:
- Two's Company, Three's a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender.
- Autorzy:
- Źródło:
- Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p94-114. 21p. 4 Color Photographs, 2 Diagrams, 1 Graph.