- Tytuł:
- Initiation, marketing and branding of smart city projects: a study of decision processes.
- Autorzy:
- Temat:
-
SMART cities
DECISION making
BRANDING (Marketing)
PLACE marketing
MARKETING
CITY managers - Źródło:
- Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1833-1861, 29p
Czasopismo naukowe