- Tytuł:
- Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.
- Autorzy:
- Temat:
-
CROWD funding
CONSUMPTION (Economics)
REWARD (Psychology)
CONSUMER behavior
SOCIAL perception - Źródło:
- Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p363-376, 14p, 2 Graphs
Czasopismo naukowe