- Tytuł:
- Company Worth Keeping: Personal Control and Preferences for Brand Leaders.
- Autorzy:
- Temat:
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BRAND name products
AGENT (Philosophy)
CONSUMER psychology
CONTROL (Psychology)
MODERATION - Źródło:
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Journal of Consumer Research ; Feb2020, Vol. 46 Issue 5, p871-886, 16p, 1 Diagram, 3 Graphs
Czasopismo naukowe