- Tytuł:
- Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation.
- Autorzy:
- Źródło:
- Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p578-593. 16p. 1 Diagram, 1 Chart.
Czasopismo naukowe