- Tytuł:
- Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges.
- Autorzy:
- Temat:
-
BRANDING (Marketing)
CLUSTER analysis (Statistics)
IMAGE analysisCOMPUTER vision
BRAND communities
SENTIMENT analysis
SOCIAL media - Źródło:
- Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p296-306, 11p
- Przedsiębiorstwo/ jednostka:
-
SIERRA Club
BARCLAYS PLC
Czasopismo naukowe