- Tytuł:
- Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect.
- Autorzy:
- Źródło:
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Journal of
Consumer Research . Jun2023, Vol. 50 Issue 1, p211-232. 22p. 3 Color Photographs, 1 Diagram, 1 Chart, 3 Graphs.
Czasopismo naukowe